9月 14, 2020
Interview with Lisette Preston-Barnes: Xperi Business Development Director
NEM: What challenges and/or opportunities appeared for TiVo during the recent COVID-19 situation?
Lisette Preston-Barnes: The COVID-19 pandemic has clearly had a huge influence on all our lives this year but one thing that has remained constant is the growth of streaming media has been unstoppable. Obviously helped by various lockdowns overall media consumption continues to grow. Our recently released TiVo Video Trends Report showed a 58 percent increase in viewership overall with the average household subscribing to 6.9 video services. That said, consumers tell us they are becoming overwhelmed by choice in a hyper-competitive streaming market. This overwhelming choice may result in content chaos for consumers, which in a post-pandemic world may generate tune out and churn. This presents an opportunity for our two new streaming solutions TiVo+ and TiVo Stream 4k which we launched in North America mid-COVID and quickly became our fastest selling device ever.Back to Stories